Palm Grove | Website Discovery Questionnaire

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Palm Grove, Rarotonga

Website Discovery Questionnaire. Your answers shape every design decision we make. Take your time, be as honest as you can, and skip anything that does not apply.

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Your Contact Details

Your name

Your email address

About Palm Grove

1. How would you describe Palm Grove in three words?

2. What makes Palm Grove different from every other beachfront resort on Rarotonga?

Do not describe your amenities. Tell us what guests feel here that they cannot feel anywhere else.

3. What do you want guests to do the moment they land on your homepage?

Book a room immediately

Browse and explore the property first

Be inspired to start planning a trip

4. What do you want to keep from your current website? What do you want to leave behind entirely?

Look and Feel

5. Which of these best describes the vibe you want the new website to give off?

Tick everything that feels true to Palm Grove.

	Vibe	What it means
	Relaxed and casual	Laid-back, easy, no fuss. Come as you are.
	Warm and welcoming	Family-friendly, home away from home energy.
	Boutique and charming	Small, personal, full of character.
	Tropical and vibrant	Colour, energy, lush imagery, sun-soaked.
	Romantic and intimate	Soft tones, couples-focused, dreamy.
	Fresh and modern	Clean design, minimal clutter, contemporary.
	Rustic and natural	Organic textures, natural materials, earthy palette.

Do not see the right vibe? Describe your own below, plus what it means to you.

6. Pick up to FOUR words that best describe Palm Grove right now.

Select up to four. A fourth selection will automatically deselect your first choice.

Do not see the right word? Add your own below.

7. Pick up to FOUR words that describe where you WANT Palm Grove to feel like in the next two years.

Select up to four. A fourth selection will automatically deselect your first choice.

Do not see the right word? Add your own below.

8. Are there any colours that feel very "Palm Grove" to you?

Think about your interiors, garden, and beachfront. Even a mood board photo description helps.

9. Are there any colours you absolutely do not want on the website?

10. Share up to three resort websites from anywhere in the world that you admire.

Tell us what specifically you like about each one. Is it the photography? The layout? The booking experience? Make sure to include https:// in each entry.

Website URLWhat you like about it

11. Share a website you want to look nothing like. Tell us why.

Website URLWhy you dislike it

Your Guests

12. Who is your ideal guest?

Couples and honeymooners

Families with children aged 6 and over

Families with teenagers

Wedding parties and groups

Solo travellers

Repeat visitors who know and love Rarotonga

13. What is the typical age range of your guests?

14. Where do most of your bookings currently come from?

List the country first, then how they book. For example: New Zealand couples through travel agents, or Australian families booking direct online.

15. What do guests say most often in their reviews?

Paste a few favourite quotes if you have them. These may become copy on the site.

16. What do guests ask about most before they book?

List the top three or four questions you get by phone or email. These need to be easy to find on the new site.

Weddings

17. How many weddings do you host per year, roughly?

18. What do you offer for weddings?

Ceremony location only

Full wedding packages

Reception and catering

Accommodation packages for wedding groups

19. Who is your typical wedding couple?

Local Cook Islanders, New Zealand visitors, destination wedding travellers from further afield?

20. Do you have a dedicated wedding coordinator the couple deals with directly?

Yes, a dedicated coordinator

Handled by front desk or management

21. What do you want a couple to feel when they land on your Weddings page?

One sentence is fine.

Rooms and Age Policy

22. Which specific room types are restricted to guests aged 6 and over?

We need to communicate this clearly and kindly so no guest books the wrong room by mistake.

23. For families with children, what do you offer to make their stay easier?

For example: cots, connecting rooms, shallow pool areas, family dining options.

Dining and Experiences

24. Describe your restaurant and bar in a few sentences.

What is the food style? What is the atmosphere?

25. What activities or experiences do you offer on site or through local partners?

26. Is there anything you offer that guests are often surprised to discover when they arrive?

Hidden gems like this belong front and centre on the new site.

Visual Content

27. Do you have a current professional photo library in addition to the March 2026 photoshoot?

If yes, share a Dropbox, Google Drive, or WeTransfer link with all resort photos and videos you have that we may want to incorporate into the website design.

28. Do you have drone or aerial footage of the property and lagoon?

Yes, we have drone footage

No, we do not have this yet

29. Do you have video content? Share any links.

30. Are there any existing photos you do not want used?

For example: outdated rooms, old decor, anything that no longer reflects the resort today.

Goals

32. What does success look like for this website in 12 months?

More direct bookings, fewer online travel agency commissions, more wedding enquiries, something else?

33. What is the single biggest frustration with how you get bookings today?

34. Is there anything about staying at Palm Grove that is almost impossible to put into words, but guests always mention when they leave?

That feeling is what great web design tries to capture. Do not hold back here.

Take your time with this. The more honest your answers, the better the website we build together.

Thank you!

Your answers have been sent successfully. We will be in touch shortly to schedule a follow-up call.