We partnered with Hanson Inc. to design the web presence for Best Buy’s in-house Insignia brand. Insignia was to be a consumer-responsive brand, designing products based in part on input from users
in an online community.
The main Web pages featured scripted video integrated with the graphic design, with many opportunities for user input. Using friendly type on a white field and an array of user images, the Insignia site staked out new territory for Best Buy.